What is the pricing and exchange rate mechanism?

You will be asked to select the USD value of tokens you are requesting to purchase from the drop-down menu. The USD amount you select in the drop-down menu will be converted to, and payable in, BTC, ETH and supported ShapeShift ERC20 tokens. The amount payable in BTC, ETH and accepted ERC20 tokens will be based on an exchange rate determined immediately prior to the sale.

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