With the focus on user experience across digital channels, Gainfy covers all UX process stages, from conceptualization to implementation. We build digital experiences from scratch, or audit and redesign existing solutions. We apply our design thinking and technology background to help you deliver engaging experiences for your customers and employees.
— Usability audit
— UI development
— Information architecture
— Interaction design
We examine your existing system or specification of the to-be-developed solution to identify key UX challenges and highlight areas for improvement. We have developed our own proprietary usability checklist to inspect UIs on potential accessibility, error tolerance, visual aesthetics issues, etc.
We check UI compliance with the industry-recognized usability principles by Weinschenk and Barker, Nielsen, and Gerhardt-Powals. We utilize heat maps and click maps to understand user behavior and reaction to UI elements and content, identify areas for improvements. As a result, you will get a set of wireframes and detailed recommendations on usability improvements.
We analyze how users interact with interfaces, and create experiences that give users glues about the behavior before actions are taken, and simplify them for learnability. We create interaction design considering system feedback and response time, and think about each element strategically to anticipate and mitigate potential errors.
Use cases & scenarios
We develop use cases and scenarios that describe users, their goals, and sequences of steps to reach them. Use cases help explain system behavior and define how content should be organized to enable users achieve their goals in the best way possible.
Mood & storyboards
We utilize mood and storyboards to visualize and explore user experience and interaction scenarios, test potential hypotheses, identify design gaps and define essential features to be built to map concepts generated during ideation phase to users’ tasks and goals.
We conduct card sorting sessions to analyze how users organize information, define content groups, understand user expectations to build an intuitive system structure, communicate information to users effectively, label categories and navigation accurately.
We deliver user interface design and development services to make your software solutions more usable and visually appealing thus ensuring consistent cross-platform user experience. Besides, Gainfy’s UI team also focuses on the UX aspects not visible to users directly, but critical to application usability, such as latency, startup time, error handling, and automated tasks completed with no direct interaction with a user.
We build optimized information architectures to help your users find their way within your app or system quickly and easily. We perform iterative tree testing, click testing with target users and label hierarchy audit to find issues in system structure, content organization, labeling and navigation, and fix them.
Tasks, behavior, experience, needs
Data, objects, structure, volume
Goals, culture, funding, resources